It’s no secret that prosecco is having a moment, particularly among hosts eager to elevate their gatherings with something light, refreshing and universally loved. As we usher in the new year, however, there’s a shift in how many of us approach drinking — whether it’s a desire for healthier choices, a preference for lower ABV options, or simply a more mindful way to enjoy a glass. In response to these evolving preferences, the art of entertaining is also changing.

Enter Josh Cellars‘ new Non-Alcoholic Sparkling, which is allowing hosts to embrace flexibility and personalize their experience for guests, ensuring they feel welcome regardless of how they choose to partake. This delightful and inclusive option is the first ever Non-Alcoholic selection from America’s #1 premium wine brand, Josh Cellars. Vibrant and refreshing, with a touch of sweetness and flavors of pear, citrus and green apple, it seamlessly fits into the fabric of any celebration, from intimate to extravagant, proving that bubbly doesn’t have to be alcoholic to be part of the fun.

Made in Italy in the heart of the Prosecco region by a 5th-generation Italian winemaking team, Josh Cellars Non-Alcoholic Sparkling is a no-brainer for those participating in a Dry or Damp January. Beyond the cultural reset period after the holidays each year, new non-alcoholic offerings like this allow both you and your guests a year-long way to celebrate more flexibly. It also fits in perfectly with 2025’s top entertaining trends, which are all about interactive, customizable and personal guest experiences.

Need some inspiration to help get you started? Consider incorporating Josh Cellars Non-Alcoholic Sparkling into a sparkling wine or mixology bar, or a dedicated Spritz bar when entertaining. This gives guests a fun way to put their own spin on a traditional spritz or cocktail. Along with these interactive mixology bars, you can also offer personalized food pairing experiences like sushi rolling stations, pasta bars, and even those mobile charcuterie carts you’ve likely seen on Instagram Reels and TikTok.

With the subsequent rise of wine-based spritzers, cocktails and mocktails, it’s easy to see why having both a classic and non-alcoholic sparkling wine option on hand is essential when hosting. For guests simply looking for a lower-ABV option, you can further build out your entertaining bar with other options, like The Crossing’s Light Wave Sauvignon Blanc, which is lower in alcohol yet still full-flavored with only 80 calories per serving; or, one of Yellowtail’s light and refreshing Pure Bright offerings, which are also lower in calories and alcohol in Chardonnay, Sauvignon Blanc and Pinot Grigio varietals. Stocking up on these options for a get-together or celebration allows you and your guests the ultimate flexibility since they can consume and pair their food on individual terms.

From a night in with friends, to a romantic dinner, or even a glass of bubbly in the bathtub just because, make this the year you’re prepared with the perfect sip, whatever the reason. Cheers to life’s everyday celebrations!

Please drink responsibly. Learn more at responsibility.org.