Developed in partnership between the Deutsch Family and Les Vins Georges Dubœuf in response to a consumer need among young adults for a fun and approachable, yet stylish and sophisticated brand that reflects their social networking style and reinforces the feeling of being ‘at the center of it all.’
One of the fastest growing and most highly-ranked brands (by volume)
in its category.
HobNob’s name implies getting together, socializing, and even the clinking of glasses, drinking together.
A New World style of wine that is evenly balanced, fruit forward, with a rich mouthfeel and hints of oak.
5 popular varietals – Pinot Noir, California Chardonnay, Merlot, Red Blend and Cabernet Sauvignon.
- Bottled under screwcap
- Eye catching packaging, color coordinated by varietal strongly resonates with younger, more visually oriented wine buyers and consumers.
- HobNob wines are approachable, inspirational, contemporary, sophisticated yet casual, fun and clever.
- HobNob’s digital hub on facebook (facebook.com/hobnobwines) is a popular, interactive social networking site for HobNob’s customer base of in-the-know Millennials.
With The Deutsch Family
Since inception in 2007
SKey Selling Point
Contemporary, fruit-forward premium wine that personifies “social style” for around $10.
At the Center of It All™