Our Profile

Deutsch Family Wine & Spirits was founded in 1981 by Chairman, Bill Deutsch, to market quality wine and spirits produced by prestigious families from major wine and spirits regions of the world. The business that initially began with two employees importing a few family producers from France over three decades ago has grown to include a prestigious roster of internationally renowned, award-winning brands serviced by well over 200 employees.

The Deutsch family is proud to acknowledge the enduring relationships with their suppliers, many of whom have been part of the family since the business began in the early 1980s, including:


[ yellow tail ]®, [ yellow tail ]® Bubbles

Clos de los Siete

Bellacosa, Girard, Joseph Carr, Josh Cellars, Layer CakeThe Calling

Andre Lurton, Cave de Lugny, Château Bonnet, Fleurs de Prairie, HobNob, Sauvion

Barone Fini, Villa Pozzi, Enza Prosecco

New Zealand
The Crossings

Quinta do Vale Meao


Luksusowa Vodka

Bib & Tucker, Masterson’s Rye, Redemption Whiskey, Gray Whale Gin

Deutsch’s wine and spirits are sold to the trade with well-planned marketing support and offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and ability to identify and fill consumer niches within the wine and spirits category. They have built numerous category leaders including: the #1 selling brand in the US, the #1 imported brand in the US, the #1 Australian brand in the US, and the #1 French brand in the US. Bill’s son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.