Our Profile

Deutsch Family Wine & Spirits was founded in 1981 by Chairman, Bill Deutsch, to market quality wine and spirits produced by prestigious families from major wine and spirits regions of the world. The business that initially began with two employees importing a few family producers from France over three decades ago has grown to include a prestigious roster of internationally renowned, award-winning brands serviced by well over 200 employees.
The Deutsch family is proud to acknowledge the enduring relationships with their suppliers, many of whom have been part of the family since the business began in the early 1980s, including:
Wine
Australia
[ yellow tail ]®, [ yellow tail ]® Bubbles
Argentina
Clos de los Siete
California
Bellacosa, Girard, Joseph Carr, Josh Cellars, Layer Cake, The Calling
France
Andre Lurton, Cave de Lugny, Château Bonnet, Fleurs de Prairie, HobNob, Sauvion
Italy
Barone Fini, Villa Pozzi, Enza Prosecco
New Zealand
The Crossings
Portugal
Quinta do Vale Meao
Spirits
Poland
Luksusowa Vodka
US
Bib & Tucker, Masterson’s Rye, Redemption Whiskey, Gray Whale Gin
Deutsch’s wine and spirits are sold to the trade with well-planned marketing support and offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and ability to identify and fill consumer niches within the wine and spirits category. They have built numerous category leaders including: the #1 selling brand in the US, the #1 imported brand in the US, the #1 Australian brand in the US, and the #1 French brand in the US. Bill’s son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.