Forbes highlights Josh Cellars Cabernet Sauvignon on its list of the best-selling wines during the pandemic
What Are The Best-Selling Wines Of The Pandemic?
As we all take to fueling our pandemic fugue state with alcohol, what wine has been commanding consumer interest?
In fifth, juicy California standout Josh Cellars Cabernet Sauvignon. “During the pandemic consumers have concentrated their wine purchases with brands they trust and wines that they know are delicious,” says Tom Steffanci, president of Deutsch Family Wine & Spirits, the company that owns Josh Cellars. “We are fortunate that Josh Cellars is among the most beloved wine brands and we’ve seen our sales Skyrocket growing 61% since the start of shelter in place orders began.”
Josh Cellars’ Cabernet Sauvignon continued to rank as the fourth most popular bottle by volume. “Since the start of the pandemic, we have increased our marketing spend to speak even more directly to consumers through digital and social media advertising and via promoting our partnerships through e-commerce partners Drizly, Instacart and Minibar,” says Steffanci. “We have also increased investment with Ibotta to deliver digital offers directly to consumers. At a time when many are pulling back, we are investing and we’re grateful to be meeting their needs and bringing some enjoyment during these difficult times.”