Redemption Whiskey and Gray Whale Gin are launching a new “virtual bar” initiative to help bartenders amid the Covid-19 crisis

Shanken News Daily- April 9, 2020

Deutsch Family Wine & Spirits’ Redemption Whiskey and Gray Whale Gin are launching a new “virtual bar” initiative to help bartenders amid the Covid-19 crisis. Both brands are hiring out-of-work bartenders for virtual “shifts,” encouraging them to create and submit original cocktails with Redemption or Gray Whale. Hired bartenders will be paid $350 for their shift and be featured along with their cocktail on the brands’ social media pages. The program will run over the next 15 weeks with the plan to hire about 60 bartenders from across the country. More information can be found on the brands’ Instagram pages.

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